...hope. Not false hope the way that folks usually sell hope. Not the sort where I say, 'If you do _____ (*usually for me) then in return you will get _____.' I'm talking the sort of hope where I'd come into your house, sit down with you and talk to you about your life. I might need an hour, I might need a few days. I'd then show you the hope that you might not be able to see without someone elses help. I would just try to help you open your eyes to the things in life that you value and try to show you how much hope already exists. The most common quote surfacing in my life right now is an old Shakespeare one along the lines of, 'Every man can master a misery that is not his own.' I may not have mastered figuring out where all of my hope lies yet I have a knack for figuring out where others' is.
I would expect no payment for my sale, merely a smile, a thank you if you deem it necessary. And most important, I would hope that you too would become a bit of a salesmen/woman yourself and start giving some hope away to those folks who you notice need it - and there are a lot of us.